Why Vote?

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I never knew how patriotic I was about Canada until I lived abroad. There’s just something about defending your country to a table of Americans in Viet Nam that will do that for you. But I also never knew how […]

Bye, Bye Burger King

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I just finished a series of Throwback Thursday social media posts on Twitter and Facebook, where I shared images of several brand icons from the past – familiar old friends like the Koolaid Kid, the Green Giant’s friend, Little Sprout and the dethroned Burger […]

Brands That You Love

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Are you in a long-term relationship? I love everything Apple – my iphone, my MacBook Pro, my ipad! I love my Mazda … Zoom Zoom. I love Air Canada and their Aeroplan loyalty program. I’m a loyal fan of my […]

5 Things I love about October

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… and how they inspire brand excellence. 1. Canadian Thanksgiving I hope my Canadian cousins had a fabulous Thanksgiving weekend. I’m so grateful for the opportunity to get together with my family and friends to share in tradition. Even though […]

Branding and the Environment

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How the environment can grow your brand? Happy World Environment Day!! Back in 1972, the United Nations dedicated June 5th to the environment. Bringing global citizens together to create a better world for our children. Since then, there has been […]